TypefaceThe Acre Lifts logo is produced in Gill Sans Bold. A copy of which is included on the Assets CD. On the web, Acre Lifts use Arial or Helvetica for body text to provide compatibility with the maximum number of users. Otherwise you should use Gill Sans Bold for above the line text (headers). TypographyClarity is a fundamental element of the Acre Lifts identity. Do not use too many sizes of text within a page or document, and always provide plenty of space around headings and paragraphs to encourage readability. Use text sizes and spaces around text consistently within a document. |
